Gals

Founder of Sad Girls Club

Bushwick native Elyse Fox is one of those people you come across once in a lifetime. She’s a filmmaker on the rise and the founder of Sad Girls Club, an online community for women dealing with mental health issues. In addition to championing women’s mental health through film and social media, she’s a style star. Never has a more perfect collection of ‘80s English rock band tees existed in a wardrobe. She has an innate sense of style and a look that is truly her own. But our favorite thing about Elyse? Her infectious laugh. She took us inside her apartment and around her Bushwick neighborhood in her Remys.

What is your favorite way to style your IS jeans?

I <3 to dress up my IS jeans w. a chunky heel if I’m feeling jazzy or I’ll just throw on my Bapes & a statement tee on a chill day.

What is the last movie you watched?

Room 237.

What’s something most people don’t know about you?

I believe I’m a little psychic…

Design your ideal dinner party with any 6 guests of your choosing:

Nicole Najafi, A$AP Rocky, Shonda Rhimes, Tyler the Creator, Dan Flavin, Dev Hynes.

What is your idea of misery?

A 9-5 office job!

What cartoon character do you identify with most?

Gerald from “Hey Arnold.”

Whose style do you admire most?

Vashtie Kola.

If you could steal anyone’s home to live in , whose would it be?

OJ’s or Kylie Jenner.

What are your guilty pleasures?

Binge watching “Bojack Horseman” & memes.

What was the last thing you Googled?

O.J. Simpson house pre-demolition.

What don’t you do?

Eat meat & work for free.

Art Director

Alex is a jack of many visual trades; she’s a graphic designer, art director, and stylist. She also boasts the dreamiest Instagram (fun fact: Alex was one of the very first people to find us on there!). We visited her East Village apartment, which feels like Instagram personified, to hang with her in her winter white Odettes. We then tagged along to pick up flowers from her favorite neighborhood flower shop and sip Jarritos at Miscelanea, the Mexican general store down the street.

What is your favorite way to wear your IS jeans?

With a tucked-in t-shirt or oversized sweater and mules.

What was the last movie you watched?

Father of the Bride — a classic I had never seen!

What's something most people don't know about you?

I've driven cross-country 3 times.

What is a TV show most people love that you hate?

Curb Your Enthusiasm — gives me too much anxiety!

What did you want to be when you grew up?

A waitress on roller skates.

What is your idea of happiness?

Eating pizza every day.

Who is your alter ego?

"Sue who loves surprises" from SNL.

Whose style do you admire most?

Jessica de Ruiter.

What was the last thing you Googled?

Best time to travel to Australia.

What don't you do?

Run.

Interior Designer

The ever-stylish Elizabeth is one of our brand ambassadors down in Charleston, South Carolina. An up-and-coming interior designer and longtime-wearer of Industry Standard, she knows how to rock a pair of Margots and a deliciously cozy sweater like no other. We had the pleasure of hanging out with her and her cat, Jean-Luc, in her stunning 19th century home—decorated by her, naturally.

What is your favorite way to wear your IS jeans?

My favorite way is with voluminous knits and tops — I love the contrast in silhouette. I also typically throw a colorful shoe in the mix.

What was the last movie you watched?

La Piscine with Romy Schneider.

What's something most people don't know about you?

I started carrying hot sauce in my bag back in middle school before Beyoncé made it sound cool. Tobasco and Crystal are my favorites.

Design your ideal dinner party with any 6 guests of your choosing:

Elsie de Wolfe, my grandmother, Thomas Jefferson, Charlie Rose, Joan Didion, and Maya Angelou

Who is your alter ego?

A feline. I was definitely a cat in another life.

Whose style do you admire most?

Marella Agnelli's overall style in life and fashion makes me dream.

What was the first CD you bought?

TLC's "Crazy, Sexy, Cool" Album

If you could steal anyone's home to live in, whose would it be?

Cy Twonbly's villa on the Italian coast. For sure.

What was the last thing you Googled?

How do I make my own limewash paint?

What are your guilty pleasures?

Aesop hand soap, lemon pasta and an all day pajama day.

If you could go back in time, you would go to:

The early 90's during the best days of childhood. I'd eat popsicles all day, climb Magnolia trees and play in the sprinklers with all the kids in the neighborhood.

Artist and Designer

Caroline is one of those women who arrives wearing no make-up, her hair tied up in a messy bun with just a pencil (how does this work—is this witchcraft?), has on the coolest outfit that probably took her no more than five seconds to think about that morning, and yet looks stunning. Her eponymous textiles company, Caroline Z Hurley, creates beautiful pieces inspired by her travels to dreamy destinations like Essaouira, Oaxaca, and Florence. We spent an afternoon with her at her Greenpoint shop and studio in her brand new Emmanuelles.

What is your favorite way to wear your IS jeans?

With a T and Vans. Duh.

What was the first CD you bought?

Reality Bites soundtrack. Ma Ma Ma My Sharona.

Design your idea dinner party with any 6 guests of your choosing:

Woody Allen, Kanye, Hemingway, Agnes Martin, Maya Angelou, Bob Dylan.

What is your idea of misery?

Being cold. I'd rather walk on nails.

Whose style do you admire most?

Annie Hall.

What are the things you can't live without?

Essentia water, mediation on the reg, painting, and traveling/exploring.

If you could steal anyone's home to live in, whose would it be?

Georgia O'Keeffe.

What was the last thing you Googled?

"How do you say 'template' in Spanish"

What is your guilty pleasure?

Ice cream in bed.

Illustrator of @jooleeloren

Julie is the mastermind behind the genius Instagram account @jooleeloren, which, if you’re not already following, you’re welcome. It’s sure to be your new favorite thing. She draws the most painfully accurate and hilarious human scenarios, capturing the darkest inner monologues in all of us. Did you know she’s also got killer style and has the best book collection we’ve seen? Yeah, the girl crush knows no bounds. We hung out with her in her Remys at her Williamsburg apartment.

What is your favorite way to wear your IS jeans?

Picture Dolly Parton.

What was the last movie you watched?

The Sting with Robert Redford and Paul Newman. Very into all things grifting right now.

What was the first CD you bought?

Fiona Apple - Tidal. I was nine years old. When my parents and sister would leave the house, I would lip sync "Sleep to Dream" into a mirror.

What is something most people don't know about you?

I have a second Instagram account called @furcoatsonebay.

What did you want to be when you grew up?

Princess Diana's long lost sister.

What is your idea of happiness?

Right now! I have just eaten and I'm feeling full and chubby, but also I've just showered, and I'm scrubbed super clean, and I'm about to go to bed with wet hair.

And what is your idea of misery?

Like when I'm out at drinks with someone who bores me, and they're being boring, and I can tell I'm nowhere near done with the interaction, and maybe the air conditioning is cranked up super high, and the only thing to eat are wasabi peas.

Who is your alter ego?

This pig I draw a lot.

What was the last thing you Googled?

"How to save dying ficus tree brown veins"

What are your guilty pleasures?

I'm from the Midwest, so most all of my pleasures come with guilt.

Owner of Tokyobike

Juliana is the owner and director of Tokyobike, a cult brand of ultra chic bicycles made in Japan. She is as sweet and smart as she is stylish. We love her modern spin on a classic by pairing our dark denim Margots with an oversized white blouse and those red Aquazurra sandals. We visited her brownstone apartment in Carroll Gardens on a summer Friday afternoon and met her adorable pups, Henry and Pepino. You don’t mind if we just move in…do you, Juliana?

What is your favorite way to wear your IS jeans?

White oversized shirts and flats.

Where/when is your favorite bike ride?

Manhattan bridge at any time of the day, but mostly at sunset. Last year I rode back during the lunar eclipse and it was absolutely mind blowing.

What's something most people don't know about you?

I can play the organ. Yes, church organs.

What did you want to be when you grew up?

When I was 5 I decided I was going to be a dentist. I don't know what I had in mind as I would never be able to treat anyone's mouth.

What is your Tokyobike of choice?

I ride a Tokyobike classic sport in Salmon Red with all black accessories.

Who is your girl crush?

Jenna Lyons. Could she be any cooler?

What are three things you can't live without?

Coffee, bread and going back to Brazil at least once a year.

Where is your favorite place to travel?

My favorite trip of all times was our honeymoon — we went to Tanzania.

What was the last thing you Googled?

Carpool karaoke.

What don't you do?

Spin classes — they seriously stress me out.

If you could go back in time, you would go to

my old London address (15 Montagu Place) during the mid/late 1960's.

Composer of Drum & Lace

Sofia is a music composer and sound designer for fashion, film, and media. Yes, she composes music—she’s that cool. She recently scored the acclaimed fashion documentary, “The First Monday in May” about the year-long preparation of the Met Gala. She and her husband, also a composer, share a music studio at their home in Eagle Rock, which we had the pleasure of touring.

What is your favorite way to wear your IS jeans?

With a printed vintage top, and funky heels/wedges. I like the idea of the IS jeans being the "classic" element!

What was the last movie you watched?

"Birth" by Jonathan Glazer (was doing research for a project).

Who is your girl crush?

Any of these three: Shirley Manson, Tilda Swinton, Karen O.

What was the first CD you bought?

"Jagged Little Pill" by Alanis Morissette!

What did you want to be when you grew up?

It changed a lot but it went from astronaut, to marine biologist, to being a performer.

What was the most memorable concert you ever went to?

Probably LCD Soundsystem at Terminals in NYC.

Whose style do you admire most?

Miuccia Prada!

What was the last thing you Googled?

"Places to stay in Central Coast California."

What is your musical guilty pleasure?

Kelly Clarkson for sure.

What don’t you do?

Buy bad olive oil!

If you could go back in time you would go to

Paris during the turn of the 20th Century!

Creator of Paridust

Pari is a model, blogger, and the creator of Paridust, a visually stunning blog that marries fashion and contemporary art. She’s regarded as having one of the best Instagram accounts in the game, which you would never guess from her super cool and down-to-earth demeanor. Be sure to check out her color-coordinated wardrobe and sky-high Charlotte Olympia heels, which she somehow wears like flats. Not all heroes wear capes.

What is your favorite way to wear your IS jeans?

Skinny and dark.

What was the last movie you watched?

Blow-Up.

What is something most people don’t know about you?

Meditation saved my life.

What was your most memorable Paridust shoot to date?

Tutus and Emus.

What is your favorite dinner spot?

Jack's Wife Freda.

Whose style do you admire most?

Anna Karina.

What are the three things you can’t live without?

Lace-up boots, Kimiko tinted moisturizer, and dirty chai lattes.

Where is your favorite place to travel?

Into the wild.

What was the last thing you Googled?

Iris van Herpen embossed sound video.

What was the first CD you owned?

Everclear, So Much for the Afterglow.

If you could go back in time you would go to

[the] Persian Empire.

Founder of Sogi's Honey Bakeshop

Sogoal (or Sogoalz to some) is the cookie prodigy behind Sogi’s Honey Bakeshop, a bespoke hand-painted pastry shop whose cheeky cookies you’ve likely seen all over Instagram. In addition to being a talented watercolor artist and pastry chef, she’s one of the funniest gals we’ve met (see: quiz). We toured her sweetly whimsical apartment in Greenpoint, Brooklyn. Don’t miss her bagel cookies pictured below, which are cookies painted to look like bagels. Craving a bagel now? So are we.

What is your favorite way to wear your IS jeans?

With a white tee. And no shoes. Just really lets the pants make the statement, ya know?

What was the last movie you watched?

"Allegiant (the third installment of the Divergent series, clarifying for anyone reading this that might be over the age of 11)."

What are your guilty pleasures you can't give up?

French fries.

Who was your childhood crush?

Shane West (mainly because of A Walk to Remember, love me a bad boy who needs saving).

What is your favorite dinner spot?

Cafe Mogador in Williamsburg.

Who is your girl crush?

Kristen Wiig.

Whose style do you admire most?

The mannequins at J.Crew.

Paris or LA?

LA! Sorry, California kid.

What don't you do?

Compost, and I really should.

If you could go back in time, you would go to

New York during the 1970s.

What would be the title of your memoir?

50 Shades of Shade: One Woman's Life Journey of Hating Everyone or Jesus Christ! The Sogoal Zolghadri Story.

Editorial Director of Goop

Nandita (or Nan, as we know her) is a dear friend to Industry Standard and has one of the most enviable CVs in New York City as an in-house digital editorial director. When she isn’t interviewing Lauren Hutton (casual) or shooting all over the world, she can be seen rocking our Remys and one of her many Altuzarra blouses around her neighborhood of Gramercy. She took us for a walk around the park and inside her Irving Place apartment.

What is your favorite way to wear your IS jeans?

With a crisp oxford and pointy Nicholas Kirkwood or Tabitha [Simmons] flats.

What was the last movie you watched?

"Carol."

Whose style do you admire most?

Slim Keith, Carolyn Bessette-Kennedy, British Vogue's Sarah Harris.

What do you love about New York?

That there's a late-night pizza shop around the corner from my apt...and all the people.

What do you hate about New York?

Truthfully? Sometimes all the people.

Who/what was your most exciting interview?

Lauren Hutton. She is as sassy and spirited as she is fascinating.

What was the last thing you Googled?

Movie times at IFC for "City of Gold."

Paris or LA?

Always LA. (I'm from California.)

What is something you dislike that most people like?

Spending the whole day watching TV.

What would be the title of your memoir?

"Where's My Hair Tie?: The Nandita Khanna Story."

What was the last thing that made you laugh, like really hard?

Every single time Jimmy Fallon impersonates Donald Trump. And also my boyfriend on most days.