Juliana Rudell di Simone

Owner of Tokyobike

Juliana is the owner and director of Tokyobike, a cult brand of ultra chic bicycles made in Japan. She is as sweet and smart as she is stylish. We love her modern spin on a classic by pairing our dark denim Margots with an oversized white blouse and those red Aquazurra sandals. We visited her brownstone apartment in Carroll Gardens on a summer Friday afternoon and met her adorable pups, Henry and Pepino. You don’t mind if we just move in…do you, Juliana?

What is your favorite way to wear your IS jeans?

White oversized shirts and flats.

Where/when is your favorite bike ride?

Manhattan bridge at any time of the day, but mostly at sunset. Last year I rode back during the lunar eclipse and it was absolutely mind blowing.

What's something most people don't know about you?

I can play the organ. Yes, church organs.

What did you want to be when you grew up?

When I was 5 I decided I was going to be a dentist. I don't know what I had in mind as I would never be able to treat anyone's mouth.

What is your Tokyobike of choice?

I ride a Tokyobike classic sport in Salmon Red with all black accessories.

Who is your girl crush?

Jenna Lyons. Could she be any cooler?

What are three things you can't live without?

Coffee, bread and going back to Brazil at least once a year.

Where is your favorite place to travel?

My favorite trip of all times was our honeymoon — we went to Tanzania.

What was the last thing you Googled?

Carpool karaoke.

What don't you do?

Spin classes — they seriously stress me out.

If you could go back in time, you would go to

my old London address (15 Montagu Place) during the mid/late 1960's.